Four Benefits Series

The client indicated they wanted our product advertisements throughout the workspace. Instead of creating one reusable poster, I created a series of five — four to highlight individual perks, each using a letter of the product’s abbreviation, and the fifth to tie them together.

The idea was to spread the four posters across the office in locations employees walk past but rarely linger. The centerpiece “summary” poster, composed of titles and no details, would reside in the employee breakroom or another location where staff lingered.

Chances are that an employee would’ve seen one of the four posters. Then, upon seeing the “summary” poster, they may think there are other PHMP posters somewhere in the building. This would spark some curiosity — and, best case scenario, inspire the employee to hunt for the other three advertisements.