TITLE
Title
TOOLS
- Content
- Illustrator
- InDesign
Challenge
- Bullet one
- Bullet two
- Yup
Approach
Employed “subdued maximalism” with layered word art of reduced opacity to avoid overwhelming the viewer.
The tagline “It’s for you” cleverly signifies both “The call’s for you” and “This product is meant for you” (that reference may’ve been lost on younger generations unfamiliar with the concept of a shared phone; however, the PHMP’s demographic would’ve got it).
Key Decisions
- It’s For You: Uses a “lean in” strategy -- a design that attracts attention from multiple distances
- Human Connection: Centralized phone image used to amplify slogans’ visibility
Gallery
