icon-menu-open-white
TITLE

“It’s For You” and “Human Connection” Phone Focused Posters

TOOLS
  • Content
  • Illustrator
  • InDesign

Challenge

  • Create two posters: “It’s For You” and “Human Connection”
  • Showcase the PHMP’s personalization and ease of use
  • Highlight telehealth as a key feature in “It’s For You” and educate members on earning participation credit in “Human Connection”

Approach

“It’s For You”

Employed “subdued maximalism” with layered word art of reduced opacity to avoid overwhelming the viewer.

The tagline “It’s for you” cleverly signifies both “The call’s for you” and “This product is meant for you” (that reference may’ve been lost on younger generations unfamiliar with the concept of a shared phone; however, the PHMP’s demographic would’ve got it).

“Subdued maximalism,” a phrase I totally just made up

Approach

“Human Connection”

Focused on education and instruction. Reduced font size for non-telehealth benefits to prioritize the post-it notes, which describe methods of earning participation credit.

The bottom slogan is a twist on a common product disclaimer -- “Requires internet connection” -- to spotlight the human interactivity of telehealth.

Focus on the central phone image and the Post-its

Key Decisions

  • “It’s For You”: Uses a “lean in” strategy -- a design that attracts attention from multiple distances
  • “Human Connection”: Centralized phone image used to amplify slogans’ visibility

Gallery