Create a recruitment and retention flyer for a nursing home client during the Covid-19 pandemic
Encourage enrollment in the health benefits of the Proactive Health Management Plan as an added incentive
Approach
The pandemic was difficult for everyone -- but especially for healthcare professionals working with vulnerable populations. The flyer underscores their empathy and professionalism with a supportive message: “We’re here to take care of those who take care of others.”
Padded with ample white space, the main slogan pairs well with the illustration, lending it a sparse yet striking aesthetic
Key Decisions
Flat sepia tone that enhances the visibility of red elements
Accentuated the headline and graphic to grab attention
Prioritized product benefits based on appeal, such as increased spendable income and $0 co-pay services
