TITLE
By the Numbers Rollup
TOOLS
- Illustrator
Challenge
- Create a post-meeting “leave-behind” page with stats and numbers to leverage the company’s history
- Celebrate the company’s 45th anniversary
Approach
I enhanced the original leave-behind concept to create a versatile design.
- A graphic accessible by a QR code, thus fulfilling -- and simplifying -- the “leave-behind” requirement
- Exported individual elements as vector images for the company website
- Created a large banner for the 45th anniversary celebration event
Key Decisions
- Bent a branding rule by using a complementary orange color instead of the company’s main color scheme -- all in service of making the blue logo pop
How the design palette makes the KBA logo pop
Gallery
