TITLE
American Health Data Institute Proposal
TOOLS
- Content
- Illustrator
- InDesign
Challenge
- Generate a multi-page proposal document within three days
- Edit dense content into readable chunks
- Present Excel data in visually interesting ways
Approach
Since this proposal was for a large and important client, I aimed for a well-organized and visually appealing layout.
The inverted triangle and bar graph are the aesthetic centerpieces, positioned on opposite facing pages at the start to indicate that not all enclosed pages will be text-only
Two columns of flat icons provide a breather towards the end of text-heavy pages
Key Decisions
- The AHDI brand was being re-evaluated at the time, so I took this as an opportunity to revamp its look, creating a bold layout with 1970s aesthetic elements
