TITLE
American Health Data Institute Website
TOOLS
- Content
- CSS
- HTML
- Illustrator
- JavaScript
- Photoshop
- WordPress
Challenge
- Redesign an aged business-focused website and switch its focus to consumers
AHDI website, “before”
Approach
Content first. So I extracted every word from the original site, pasted it into an online doc, and created a collaborative baseline draft.
While the content was reviewed, I created new icons to provide structure and worked with IT to make a staging environment to showcase the fully (and for the first time) responsive product.
Key Decisions
- The massive content overhaul was challenging, lengthy, and arduous -- but good content leads to good design
- Pursued an oompf aesthetic to excite the new audience
- Boldness intimates stability and strength
