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TITLE

By the Numbers Rollup

TOOLS
  • Illustrator

Challenge

  • Create a post-meeting “leave-behind” page with stats and numbers to leverage the company’s history
  • Celebrate the company’s 45th anniversary

Approach

I enhanced the original leave-behind concept to create a versatile design.

  • A graphic accessible by a QR code, thus fulfilling -- and simplifying -- the “leave-behind” requirement
  • Exported individual elements as vector images for the company website
  • Created a large banner for the 45th anniversary celebration event

Key Decisions

  • Bent a branding rule by using a complementary orange color instead of the company’s main color scheme -- all in service of making the blue logo pop

How the design palette makes the KBA logo pop

Gallery