The PHMP product was not altogether straightforward. That makes generating awareness difficult.

I chose the 1950s horror movie style as an attention-grabber, replete with that era’s shameless slogans promising fear! and horror! Campy and fun.

Though I’m a huge horror nerd, I restrained myself and avoided imagery that may’ve misrepresented the product. After all, covering the page with gory, unsettingly graphics—fun as it’d be—isn’t ideal for a healthcare-based product.