Five-poster series created specifically for a top client. The client indicated they wanted product advertisements throughout the workspace, so this Collection was born.

The idea was to spread the four posters — Proactive, Healthy, Informed and Perks — in locations employees may walk past but rarely linger. The centerpiece “summary” poster, composed of titles and no details, would reside in the employee breakroom or another location where staff lingered.

Chances are that an employee would’ve seen one of the four posters. Then, upon seeing the “summary” poster, they may think there are three other PHMP posters somewhere in the building. This would spark some curiosity — and, best case scenario, inspire the employee to hunt for the other three advertisements.