This series riffs on movie posters, with the product’s main features listed as “credits.”

Designed to hang on the wall of a workplace’s public space, such as a breakroom, the philosophy was to get viewers inching closer and learning more.

The “Get Enrolled” posters played off a concept seen in the Four Benefits Collection. Each letter of the PHMP is highlighted with its corresponding benefit. (The reason the highlight was not used in the Four Benefits Collection is because, at the time, I couldn’t find a way to do it subtly enough to not detract from the piece’s flat aesthetic. I also never felt comfortable linking the “m” in “informed” instead of the “i”.)

The “Get Enrolled” posters were a hit, utilized often, and whitelabeled with client logos. In special cases, I extracted the client’s color palette and tweaked the icons to match it.