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TITLE

“Get Enrolled” Poster

TOOLS
  • Content
  • Illustrator
  • InDesign

Challenge

  • Advertise the product’s open enrollment period

Approach

These posters played off a concept seen in the Benefits Series Collection, with each letter of the PHMP highlighted with its corresponding benefit.

Balancing information density with visual appeal, I made some editorial and design decisions:

  • Limited each of the four sections (Proactive, Healthy, Informed, Perks) to two bullet points
  • Prominently displayed the “get enrolled” and “open enrollment” headlines
  • Used small print, stylized like movie poster credits, for the product’s additional benefits, thereby giving breathing room to the upper half

Key Decisions

  • Used a striking golden yellow for “open enrollment” to enhance its visibility
  • Employed the product’s red color for subtly vibrant icons and to spell out the product’s acronym

Highlighted acronym

Gallery