TITLE
Lee Health Website
TOOLS
- Content
- CSS
- HTML
- Illustrator
- JavaScript
- Photoshop
- WordPress
Challenge
- Provide a modern consumer-facing website for a valued client (see “before” image)
- Total content rewrite
- End product designed to serve as a foundation for five other clients in the same business space
Lee Health, “before”
Approach
The Lee Health website content was nearly identical on the five other client websites, so I worked on all six simultaneously to shorten launch windows.
Extracted and rewrote content, creating a baseline draft for consumer-facing content. Collaborated with stakeholders for editing and approval.
The circumstances were such that, with minor changes to reflect the five other brands, approval of one site meant approval of all six.
Key Decisions
- Utilized modern web design principles, such as effective use of white space and complementary brand colors
- Coded so that creating a “brand new” website was as simple as changing the CSS class name on the body element
