Challenge
- Develop a PowerPoint presentation for an unreleased product using a slight variation of its parent company’s branding
- Condense jargon-heavy slides into digestible pieces
Approach
When redesigning a PowerPoint presentation, I always meet with the presenter and walk through the presentation together. I then explain to them that they should feel confident in their public speaking abilities and let the PowerPoint serve as an outline, not as a complete explanation.
The less attention paid to the content on the screen, the more attention paid to the speaker.
After reducing the text from paragraphs to notes, I give the deck visual elements that will capture -- but not hog -- the audience’s attention.
Key Decisions
- Present a cohesive brand with visually distinct slides
- Striking, potent tagline -- “Power to the Provider” -- immediately emboldens the audience