TITLE

“Market Share Growth Lab” PowerPoint

TOOLS
  • Content
  • PowerPoint

Challenge

  • Develop a PowerPoint presentation for an unreleased product using a slight variation of its parent company’s branding
  • Condense jargon-heavy slides into digestible pieces

Approach

When redesigning a PowerPoint presentation, I always meet with the presenter and walk through the presentation together. I then explain to them that they should feel confident in their public speaking abilities and let the PowerPoint serve as an outline, not as a complete explanation.

The less attention paid to the content on the screen, the more attention paid to the speaker.

After reducing the text from paragraphs to notes, I give the deck visual elements that will capture -- but not hog -- the audience’s attention.

Key Decisions

  • Present a cohesive brand with visually distinct slides
  • Striking, potent tagline -- “Power to the Provider” -- immediately emboldens the audience