TITLE
Proactive Health Management Plan Program Highlights
TOOLS
- Content
- Illustrator
- InDesign
- Photoshop
Challenge
- Create a primary overview of the PHMP product, printed in bulk and distributed to companies and employees
- Alternate between graphs, charts, and word-dense sections for improved readability
Approach
Due to the nature of the insurance administration business, this “highlights” document needed to contain a lot of information with limited edits. I worked with execs and decision-makers to simplify the text and bring it to the desirous eighth-grade reading level.
Key Decisions
- Used the facing-pages format to distribute chunky paragraphs and maximize white space
- Diverse imagery reflecting the rural, working class audience
- Light blue palette complemented the snowy wintery cover image
