TITLE
“Therapy on Your Couch” Telehealth Poster
TOOLS
- Content
- Illustrator
- InDesign
Challenge
- Promote telehealth’s mental health benefits
- Boost enrollment in the PHMP’s supplemental health features
Approach
Telehealth offers a freedom that traditional therapy does not; I leveraged that message to emphasize consumer autonomy.
The poster’s slogans drive home the spirit of “Now you control the schedule. Now the professionals work around you.”
The slogan is meant to empower its viewer
Key Decisions
- Simple illustrations bolster telehealth’s ease of use
- “We make it happen” slogan further lessens the burden of interaction
- Thin font for “Confidential. Convenient.” ensures focus on other taglines
- Multiple connection options: QR code, phone number, and enrollment site URL
Gallery
