TITLE
The Benefits Series Collection
TOOLS
- Content
- Illustrator
- InDesign
Challenge
- Client requested flyers for public employee spaces like break rooms across multiple offices
Approach
To avoid overfamiliarity, I created five posters: four highlighting specific product aspects and one tying them together.
The idea was to strategically place the four posters in high-traffic areas; places that employees walk past but rarely linger. The fifth “summary” poster, composed of titles and no details, would reside in the employee break room or another location where staff gathered.
Employees would likely see the summary poster first and then, later, one of the more specific posters. This would spark their curiosity and -- best case scenario -- inspire them to hunt for the other advertisements.
The purpose of these posters’ strategic placement is to inspire curiosity
Key Decisions
- Modified the PHMP brand colors to match those of the client as a way to achieve a design that looks both familiar and new
- An innovative and intricate marketing strategy built into the marketing
Gallery
