TITLE

Get an Upgrade Poster Concept

TOOLS
  • Content
  • Illustrator

Challenge

  • Frame self-improvement as a technological upgrade
  • Create a contrast with metaphor

Approach

This poster is a concept design; budget and time constraints fizzled the campaign.

Key Design Decisions

  • Presenting outdated but recognizable technology — such as the floppy disc, VHS tapes, and the Walkman — so the viewer would see the evolution of these items
  • Then, present the implication that, just as these tech relics were upgraded and modernized, so too could their health benefits