TITLE

“Upgraded” Poster

TOOLS
  • Content
  • Illustrator

Challenge

  • Use upgraded technology as a metaphor to illustrate self-improvement in a product teaser

Approach

(This poster is an unused concept design.) By presenting outdated but recognizable technology -- such as the floppy disc, VHS tapes, and the Walkman -- the metaphor implies that the audience is also deserving of enhancement.

Key Decisions

  • Used bold illustrations to highlight the simplicity and upgrade potential of outdated technology
Simple, recognizable icon

Gallery