TITLE
“You’re a Pro” nursing home advertisement and recruitment poster
TOOLS
- Content
- Illustrator
- InDesign
Challenge
- Create a recruitment and retention flyer for a nursing home client during the Covid-19 pandemic
- Encourage enrollment in the Proactive Health Management Plan, a supplemental health benefits product, as an added incentive
Approach
The pandemic was difficult for everyone but especially for healthcare professionals working with vulnerable populations. I highlighted the empathetic professionalism of the target audience and offered a sentiment of support: “we’re here to take care of those who take care of others.”
Key Design Decisions
- Flat sepia tone that makes the product’s red color pop
- Accentuated the headline and graphic as an eye-catcher
- Organized the product benefits according to the most appealing, i.e. the increase in spendable income and $0 co-pay services
