TITLE
“You’re a Pro” Enrollment and Recruitment Poster
TOOLS
- Content
- Illustrator
- InDesign
Challenge
- Create a recruitment and retention flyer for a nursing home client during the Covid-19 pandemic
- Encourage enrollment in the health benefits of the Proactive Health Management Plan as an added incentive
Approach
The pandemic was difficult for everyone -- but especially for healthcare professionals working with vulnerable populations. The flyer underscores their empathy and professionalism with a supportive message: “We’re here to take care of those who take care of others.”
Padded with ample white space, the main slogan pairs well with the illustration, lending it a sparse yet striking aesthetic
Key Decisions
- Flat sepia tone that enhances the visibility of red elements
- Accentuated the headline and graphic to grab attention
- Prioritized product benefits based on appeal, such as increased spendable income and $0 co-pay services
Gallery
